Experiential Marketing:
Crafting Unforgettable Connections
At Webber, we create immersive events and experiences that forge deep connections between brands and consumers. Through turnkey solutions, we curate interactions that engage and leave lasting impressions.
A Showcase of Talent and Heritage
National Battle Of The Bands
Mission
To spotlight Historically Black Colleges and Universities (HBCUs) and their pivotal role in nurturing musicians and future leaders
Impact
Highlights:
Generated $20 million in economic impact for Houston and Harris County.
Provided 6,000 tickets to minority students in Houston-area high schools.
The largest African American event in Texas, donating $370,000+ in scholarships in 2023 alone.
Over 45,000 attendees, with 16,000+ at ancillary events.
Featured 2,200+ band members, seven Greek organizations, and over 35 HBCUs.
Achieved 2,100+ radio/TV spots and live mentions across nine markets.
Webber HBCU Family
As the official marketing agency for the Southwestern Athletic Conference (SWAC), we're proud to support a network that spans twelve schools across six states. The SWAC, a beacon of academic and athletic excellence, boasts over 70,000 students and 1 million alumni and has led the NCAA Division I FCS in average football home attendance for 44 of the past 45 years.
Strategic Partnerships And Activations
Webber Marketing excels in activating targeted programs with global brands, focused on long-term growth and integrity. Our portfolio includes successful collaborations with:
Ford Truck Tour and HBCU Community Challenge
Cracker Barrel Tailgate and DEI Recruitment Tour
McDonald’s Carolina Panthers Tailgate & Uber Eats Program
Walmart
Tour
Starry
Sampling Tour
Dare to Be You Dinner Series
PGA Content Tour
Building Partnerships, Creating Experiences
Our goal at Webber is to build meaningful partnerships through insightful analysis and thoughtful marketing strategies. We're dedicated to creating experiences that resonate, engage, and ultimately build stronger brand-consumer relationships.
