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  • Writer's pictureWebber Marketing

It’s a Black Music Month Encore Airing of the “National Battle of the Bands: Salute to HBCU Marching

Charlotte, NC (June 2, 2021) – Webber Marketing (WM), creators of the Cracker Barrel National Battle of the Bands presented by Pepsi Zero Sugar, announces the Black Music Month encore airing of its “National Battle of the Bands (NBOTB): Salute to HBCU Marching Bands” film throughout June.

From the blues, gospel, and jazz to rock and roll, rhythm and blues, hip hop and rap, the musical contributions of African Americans throughout the fabric of history can be seen, heard, and felt in the precision, sound, and show-shopping performances of HBCU marching bands. The hour-long film captures and showcases the history behind the heritage, pride, and pageantry of Historically Black College and University (HBCU) marching bands and the institutions they call home.

“HBCU marching bands play an instrumental role in educating aspiring musicians and developing future leaders, which is why any time we have an opportunity to elevate their visibility – whether through television and in-person events – we will do so in a major way to honor their insurmountable influence and impact,” says Derek Webber, Executive Producer & CEO of Webber Marketing.

The film originally premiered in February for Black History Month as an instrument to shine an intimate light onto the global influence and impact of HBCU marching bands while giving viewers a behind-the-scenes peek into the work, dedication, and passion that goes into creating the performances fans have grown to love and anticipate during football halftimes, homecoming parades and the coveted ‘battle of the bands’ showdowns.

“We are excited about contributing to this amazing story about HBCU Bands and their importance to society. The world needs to know this significant part of African American history and the Southern University Marching Band and staff are appreciative to the National Battle of the Bands for conveying it in such an excellent manner,” says Kedric D. Taylor, Southern University, Director of Bands.

The historical significance of HBCU marching bands is sown into the fabric of society. From presidential inaugurations, national holiday celebrations and major award shows, HBCU marching bands have been front and center at some of the biggest moments in history; filling the air with their unified sound while marching proudly and dancing unapologetically in celebration of their ancestors who paved the way for their rhythm to be on display for all to see, hear and feel.

This fall their essence will be on full display at the 2021 Cracker Barrel National Battle of the Bands presented by Pepsi Zero Sugar on August 29, 2021, in Houston, TX at NRG Stadium.

“NBOTB: Salute to HBCU Marching Bands” is a produced by Webber Marketing, as a Webber Marketing/The Peppershaker Company film; Executive producers are Derek Webber, Len Burnett and Harvey Newkirk.

For more information about the NBOTB and its “Salute to HBCU Marching Bands” film visit and stay updated on social media at @NationalBattleOfTheBands (Facebook/Instagram) / @NationalBOTB (Twitter).

About the Cracker Barrel National Battle of the Bands

The event’s mission is to enhance the exposure of Historically Black Colleges and Universities (HBCUs) and their marching bands, the roles they play in educating aspiring musicians and developing our future leaders. Event organizers have generated more than $500,000 in scholarships for the participating colleges and universities.

About Webber Marketing and Consulting

Webber Marketing & Consulting (WMC), LLC is based in Charlotte, North Carolina and is the largest marketing agency of record for HBCUs specializing in strategic outreach program development, on-site event execution, experiential marketing and media. WMC provides their clients with focused programs that deliver measurable results, improve market position and build for future successes.

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